Professional Experience

Work Experience

Web Content Strategist (Communications Manager), University of Iowa College of Liberal Arts and Sciences

May 2023–present

• Building, editing, and optimizing College of Liberal Arts & Sciences (CLAS) web properties
• Writing, revising, migration, and maintenance of effective, high-quality website content and web copy to ensure optimal site experiences and usability
• Working with departments and programs to ensure websites and content are connected to their marketing goals and strategy
• Assessing, addressing, and improving SEO performance of web pages and web sites
• Consulting with academic and administrative departments, providing guidance and feedback on web content strategy, site navigation, and user experience
• Creating and presenting instructional materials to train distributed authors, student employees, and colleagues in marketing and communications on best practices for responsive design, usability, accessibility, and writing for the web
• Supporting web editors across the college by surfacing website quality issues and assisting with necessary enhancements
• Developing expert-level familiarity with editing functions of the SiteNow service, the university’s Drupal-based site-building platform and CMS
• Helping create web content strategy guidelines and share with college users and campus partners

Digital Strategist (Application Developer), University of Iowa Institute for Clinical and Translation Science (ICTS)

April 2022–May 2023

• Developing and leading training for preparing hundreds of new users to utilize the new clinical trials management system (CTMS) to manage their research data
• Collaborating across teams to assist with data migration from various sources and systems into the CTMS
• Working closely with clinical trial management staff to assist in troubleshooting and proper use of the CTMS (OnCore)
• Seeking feedback on the functionality of the system with end users and work with software vendor, Advarra, in identifying areas for improvement
• Identifying internal system solutions and work process modification to meet data management requirements
• Reviewing and analyzing software defects, implementing fixes when appropriate
• Planning and implementing server, database, and network solutions
• Preparing and assisting in the development of required reports
• Managing web content related to CTMS on icts.uiowa.edu

Senior Web Editor (Creative Media Specialist), University of Iowa Health Care

January 2016–April 2022

At UI Health Care, my team and I were responsible for maintaining content and information architecture across UI Health Care‘s vast brand identity, including but not limited to UI Hospitals & Clinics, UI Stead Family Children’s Hospital, Roy J. and Lucille A. Carver College of Medicine, and Holden Comprehensive Cancer Center. My personal responsibilities included:

• Managed content strategy and information architecture for uihc.org, uihealthcare.org, uichildrens.org, medicine.uiowa.edu, cancer.uiowa.edu, and other web properties as needed
• Worked collaboratively and lead problem solving efforts with marketing and web development to provide recommendations for digital marketing and strategy development
• Responsible for leading the drive toward a digital-first approach to marketing and public relations in concert with colleagues in strategic communications
• Managed site metadata, taxonomies, tagging, and health information to support organization and create a positive user experience
• Interviewed clients and stakeholders to ensure health-care initiatives are met with unique, descriptive content that is accurate and readable for external and internal website users
• Created and edited original and existing web content for accuracy, grammar, and style
• Completed editorial and administrative projects on tight deadlines
• Prioritized and assigned incoming content change requests using an internal reporting system
• Lead hiring committee for student employees in selecting applicants, reviewing application materials, and conducting interviews
• Supervised student employees, including assigning projects, reviewing completed tasks, and providing written and verbal feedback
• Created and presented instructional materials to train distributed authors, student employees, and colleagues in marketing and communications on best practices for responsive design, usability, accessibility, and writing for the web
• Successfully migrated web content between content management systems during development upgrades
• Assisted in managing permissions and security/access to the websites
• Mentored new hires on the web team to introduce them to project management software, Drupal, and UI Health Care web standards and practices
• Collaborated with other unit leads within the department in implementing project management and documentation software rollouts for Jira and Confluence

Legal Secretary, Hayek, Brown, Moreland & Smith, LLP

June 2014–December 2015

• Interviewed potential new clients and cover incoming calls and requests
• Maintained active office filing system and tickler database
• Supported operations and management of nine attorney and paralegal calendars, including event scheduling and reservations
• Edited letters, pleadings, and other documents for spelling, grammar, style and formatting

Web Copy Editor/Team Lead, hibu (formerly Yellowbook)

April 2013–May 2014

• Edited websites for spelling, grammar, style and formatting
• Led and created new-hire writing and production training for custom websites
• Collaborated with managers to create guidelines for new web products
• Piloted new quality assurance processes for the standard web product and created process guidelines
• Assisted with management responsibilities on a day-to-day basis

Web Content Writer, Yellowbook

June 2012–April 2013

• Initially was one of 15+ temporary contracted writers, became one of four hired to work as a full-time web associate for Yellowbook
• Multiple productivity awards received

Temporary Web Content Writer, Yellowbook

December 2011–June 2012

• Strategized marketing and advertising goals with business owners and sales representatives on a daily basis
• Wrote custom website content and planned complementary web marketing campaigns
• Reviewed completed websites with clients to ensure their satisfaction